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Search engine optimisation covers topics such as website structure meta tag titles, meta tag descriptions, meta tag keywords, keyword rich content, quality links to and from other similar content websites. You also need clean HTML code which is cross browser friendly and pages which download quickly this can be aided by using Cascading Style Sheets. To achieve a high ranking for your website comes from having the optimum blend of all the above techniques. |
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Engine Optimisation What is search engine optimisation? Search engine optimisation covers topics such as site structure, meta tag titles, meta tag descriptions, meta tag keywords, keyword rich content and Keyword Density. Quality links to and from other similar content websites. All the latter have to be optimised with the right blend and number of keywords which are better selected via keyword software such as web position gold.
You also need clean HTML code which is cross browser friendly. Using HTML writing software such as Macromedia's Dreamweaver which is W.Y.S.I.W.Y.G to build your website is fine. But it leaves lots of unnecessary code, such as font type, size and colour on nearly every line. This slows the search engines spider or robot down, as it has to read lines of code to arrive at clean HTML. It is necessary to clean up the Meta Tags, this can be done manually or by using Cascading Style Sheets. This produces clean uncluttered HTML text which the search engines spiders like and can read and quickly select the key words. A quick loading page which means that any Java script is not in the pages codes, but filed away, with a link from your headings to the file containing the java script, such as <script type='text/JavaScript' src='myfile.js'></script>. Java drop down menus are very impressive and professional looking. Some search engines search bots/spiders, can't read them and this loses all the keywords in your menu and makes it difficult or impossible for the spiders to find the next page and index your whole site. If you are going to use Java drop down menus then you should add a site map in HTML and possibly an HTML menu at the bottom of the page. For a free search engine optimisation report. Free Search Engine Optimization Aquablue Media will be pleased to answer any questions you may have on Search Engine Optimisation or Marketing of your website. Back to top copyright 2004 Aquablue Media | |
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